milestoneIdea Fabrik Reaches Milestone in Growth of Online Game Development and Distribution Platform

Idea Fabrik Plc. (GB00B61CVK31, TI4.F) today announced that it has reached the important milestone of 500 development studios on the pre-subscription waiting list for HeroCloud full release scheduled for mid August.  This is in addition to the 160 studios already using HeroCloud on a pre-release basis for building games.

HeroCloud is a unique, proprietary fully integrated software platform that allows developers to create and market online games both for the Internet and for social networks.

“As HeroCloud is still at the pre-launch stage, the Company has done no significant marketing of the product since announcing the platform at the Games Developers Conference in March 2011,” said Neil Harris, President of US operations and COO of Idea Fabrik. “At this stage of our rollout, demand from studios who want to build social and MMO (Massive Multi-Player) online games is far in excess of our expectations.  In the past three weeks, we have seen growth of more than 60% on our waiting list and believe this is the result of the early positive experience of our pre-release users.

HeroCloud will be open for all developers globally within a month.  Idea Fabrik is in the final stage of testing its automated access system for its proprietary cloud game development and publishing platform. According to Idea Fabrik product manager Cooper Buckingham, “HeroCloud is risk-free for developers – we take care of hosting and bandwidth provision plus global billing and marketing. Once their games are published, developers keep 70% of the revenue, too.”

Access to HeroCloud will be available directly from the company website through a download.  For more information about HeroCloud offering, visit the official site at




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